Survey EXPANDED LISTENER SURVEY Help Shape the Future of KKOB What’s your age group?(Required) Under 25 25-34 35-44 45-54 55-64 65+ What's your gender?(Required) Male Female Prefer not to say Where do you live?(Required) ZIP / Postal Code How often do you listen to KKOB?(Required) Daily A few times a week Occasionally I used to, but not anymore Never, but I’m curious When do you usually listen? (Select all that apply)(Required) Morning commute Midday Afternoon commute Evenings Overnight Only in podcast form Only if something big is happening What platform do you use the most?(Required) AM/FM radio Streaming on the website Smart speaker Mobile app Podcast app (Spotify, Apple, etc.) Youtube or social media clips If you don’t listen regularly, why not?(Required) What are your favorite types of topics or segments? (Pick up to 5)(Required) Breaking news Local politics National issues Weird/funny news True crime Pop culture Money/finance Parenting/family life Technology Mental health/wellness Albuquerque stories Interviews with real people (not politicians) Other How do you feel about the tone of KKOB?(Required) Too serious Just right Too opinionated Not relatable to me Not sure What’s something you wish a local news station would cover more often?(Required) What frustrates you most about talk radio or news today?(Required) What’s one thing that would make you listen more often?(Required) Would you listen to a show that mixes news with local life, humor, culture, and unfiltered opinions?(Required) Hell yes Maybe Not really my thing Depends on the host Would you be interested in shows hosted by(Required) Younger voices (30s-40s) Veteran personalities you already know Rotating panels of locals People with real-life experience, not just broadcasters Where do you spend most of your media time?(Required) Instagram YouTube TikTok Twitter/X Podcasts TV streaming (Netflix, Hulu, etc.) Do you follow KKOB on any platform?(Required) Yes No Didn’t know you were on social Would you be more likely to engage with KKOB if(Required) We posted more short video clips We had local memes/humor We streamed live interviews You could respond to polls/questions We had more behind-the-scenes content All of the above What’s one word you’d use to describe KKOB?(Required) If you could change one thing about KKOB, what would it be?(Required)
