INSTEAD OF SENDING OUT ONLY PRESS RELEASES AND EMAIL … ALBUQUERQUE POLICE ARE NOW USING FACEBOOK, TWITTER, AND THE CITY WEB PAGE MORE. SPOKESMAN FRED DURAN SAYS THEY’LL STILL USE BROADCAST AND PRINT MEDIA … BUT THERE ARE TIMES WHEN THE WAY THOSE OUTLETS OPERATE DOESN’T FIT APD’S NEED TO GET INFORMATION OUT FAST.
HE SAYS THE MEDIA HAS SET TIMES FOR RELEASING INFORMATION, AND THE GAP BETWEEN WHEN IT GETS THE INFORMATION AND WHEN ITS MADE PUBLIC CAN BE DETRIMENTAL TO APD.
HE SAYS THEY’LL STILL USE EMAILS … THOUGH LESS FREQUENTLY. HE SAYS THE COMMUNITY ASKED APD FOR THE CHANGE. SOCIAL MEDIA HELPED THEM CATCH
