Bernalillo County, NM (KKOB) — The holidays are here and the “Take a Ride on Us” program is once again offering the gift of a safe ride for Bernalillo and Sandoval County residents who are celebrating the season.
The “Take a Ride on Us” campaign is offering 2,000 trips on a first-come, first-served basis. Beginning at noon on Friday, Dec. 22, through 2 a.m. on Tuesday, Dec. 26, riders can open the Uber app, and under vouchers add the code A B Q MERRY 23. Riders will receive a credit of up to $10 off two trips. The credit does not cover Uber Eats or a driver’s tip.
The program is part of an ongoing partnership between Cumulus Media Albuquerque, Bernalillo County Department of Behavioral Health Services, Sandoval County DWI Prevention, Glasheen Valles and Inderman Injury Lawyers, and the New Mexico Department of Transportation, giving people in the Albuquerque Metro area a safe ride option instead of driving under the influence.
“Take a Ride on Us” was created by Cumulus Media Albuquerque. Since the program began in the summer of 2017, it has provided safe rides to more than 38,000 riders in the Albuquerque Metro area.
Bernalillo County contributes $80,000 to this annual effort. The county’s financial contribution comes from liquor excise taxes – additional taxes that New Mexico retailers and consumers pay when purchasing alcohol. The New Mexico Taxation and Revenue Department collects and distributes the taxes to New Mexico counties on a quarterly basis.
