LAST YEAR’S ALBUQUERQUE INTERNATIONAL BALLOON FIESTA HAD A NEARLY 173-MILLION DOLLAR DIRECT AND INDIRECT ECONOMIC IMPACT IN THE AREA. THAT ACCORDING TO EXECUTIVE DIRECTOR PAUL SMITH WHO SAYS THE FIESTA ALSO ATTRACTED NEARLY 900-THOUSAND PEOPLE. HE SAYS OVER HALF OF THOSE PEOPLE WERE FROM OUT OF STATE.
THE FIESTA ALSO GENERATED OVER 5-MILLION DOLLARS IN TAX REVENUE FOR THE STATE AND 3-POINT-5 MILLION DOLLARS IN TAX REVENUE FOR THE CITY OF ALBUQUERQUE.
