A MAJOR AD CAMPAIGN IS UNDERWAY TO LURE THOSE LIVING IN COLD WEATHER CITIES TO COME TO WARM, SUNNY ALBUQUERQUE. THE SUNPORT'S DAN JIRON SAYS A MILLION DOLLARS IS BEING SPENT, AIMED AT CITIES WITH NON-STOP FLIGHTS INTO ALBUQUERQUE, WHICH INCLUDE CHICAGO, KANSAS CITY, SEATTLE AND PORTLAND. HE SAYS THEY'VE PUT UP OUTDOOR BILLBOARDS IN THOSE CITIES, AND ARE ALSO ADVERTISING ONLINE.
JIRON SAYS HALF OF THE COST IS BEING PICKED UP BY THE SUNPORT…WITH THE ALBUQUERQUE CONVENTION AND VISITORS BUREAU PAYING FOR THE OTHER HALF.
